Information we collect
We may collect account information such as your name, email address, authentication data, and account activity. When you research a vehicle, we may process vehicle identifiers you submit, such as a VIN or license plate and state, mileage, report purpose, and optional comparison price. We also store report results and related market-analysis data so you can access purchased reports and refresh eligible reports.
Payments
Payments are processed by Stripe. TrueMarket Autos stores transaction records such as order status, amount, currency, package or report purchased, Stripe transaction identifiers, and refund information. We do not store your full payment-card number on our servers.
Usage, attribution, and advertising measurement
We maintain first-party operational analytics to understand how the service is used and whether key workflows are functioning. We may also capture campaign parameters such as UTM values, referring page, landing page, Meta click identifiers, or Google click identifiers when they are present in the URL.
If you choose to allow analytics and advertising technologies, and those integrations are configured, TrueMarket Autos may send limited event information to providers such as Google Analytics and Meta to measure website traffic, advertising performance, market-preview activity, checkout activity, and completed purchases. We do not intentionally send VINs or license-plate numbers to these advertising platforms.
Cookies and privacy choices
We use necessary cookies for features such as sessions, security, and maintaining a first-party visitor identifier. Optional analytics and advertising technologies may set or read additional identifiers when you choose to allow them. You can change your choice at any time using the “Privacy choices” control in the site footer.
How we use information
We use information to provide vehicle research and reports, maintain user accounts, process and reconcile payments, prevent abuse, improve the service, provide customer support, measure site performance, understand acquisition sources, comply with legal obligations, and—when permitted—measure and improve advertising.
Service providers
We may use service providers for functions such as payment processing, hosting, vehicle-data services, analytics, advertising measurement, email, security, and infrastructure. These providers process information according to their services and applicable agreements.
Data retention
We retain information for as long as reasonably necessary to provide the service, maintain transaction and report history, resolve disputes, prevent fraud or abuse, meet accounting or legal requirements, and support legitimate business operations. Retention periods may vary by data type.
Security
We use administrative and technical safeguards intended to protect information, but no method of transmission or storage can be guaranteed to be completely secure.
Your choices and rights
Depending on where you live, applicable law may provide rights concerning access, correction, deletion, portability, objection, or limitation of certain processing. You may also change optional analytics and advertising preferences through the site’s Privacy choices control.
Children
TrueMarket Autos is intended for general vehicle-market research and is not directed to children. We do not knowingly design the service to collect personal information from children.
Changes to this policy
We may update this policy as the service, technology, or legal requirements change. The effective date shown at the top will be updated when material revisions are published.
Contact
Questions about this policy may be sent to support@truemarketautos.com.